For this assignment, I chose to read "The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki. The general theme of this book encompassed the realities of how social media is at the top of what determines success and failure with a business. A business's public image through just its brand or owner is not enough. In addition, I learned that social media plays a huge role in society today if people know how to use it effectively. For example, the book talks about the importance of building a foundation for social media. Its important that even a profile picture is appropriate, asymmetric, and focuses on the face if it is a personal account.
The book connected with what I'm learning in ENT 3003 tremendously. In our class, we have learned the importance of "investing in a self-hosted blog" which is a topic also covered in the book. By updating this blog on this site itself, we are practicing how important it is to have a media presence for our future companies/organizations. I also love the fact that in this class, we give each other feedback and learn from each other's profiles and ideas. The same thing goes for social media, comments and direct messages can serve as feedback.
If I had to design an activity for this class, it would be for students to create a Instagram account for their business. Of course, it wouldn't be a real account and would maybe have to be private so others don't steal ideas, but it would help students get a feel for what it feels like to control messaging from two angles: their personal accounts and their business accounts. Posts on both accounts cannot be the same. I would make this assignment one month long for people to rack up a certain number of followers, learn how to engage with their audience and keep up with analytics by using programs like Buffer which is mentioned in the book.
My biggest 'aha' moment was how users must be bold and consistent. This meant that audiences need to be able to see the authenticity of an account or company, and audiences must be able to relate. That is why it is important to keep up with trends to have a personal touch on social media platforms. This was a great book!
Hi Gernise,
ReplyDeleteIt seems that you enjoyed reading this book. Social media today is a big method of communication. Especially in the business world. In many cases, your social media can determine how people will see your company. It is great that you were able to learn a little more about it and that is connected with what you are trying to do with your idea. Regarding your assignment, if you were to create one, I think that it will be very helpful. Creating a social media account for a business is not like creating a personal account. You need to be able to create your content and be active. You did a great job! Thank you for sharing!
Hey Gernise,
ReplyDeleteThank you for such a detailed summary and reflection of this book. Even without reading it, I can still take from it the importance of social media in the business world today, through your post. As someone who has yet to be on social media heavily, it is definitely opening me up more to create some profiles soon and start building that online network myself.